What's In This Unique Book?
Ever tried to find concise understandable information on how deal with all the technical problems you encounter photographing real estate? I have, and I couldn't find any. That's why I wrote this book. Architectural Photography techniques don't work well when shooting real estate marketing photographs- you can't carry a truckload of lighting equipment, take all day or use a 4x5" view camera. Real estate photography is a different ball game- you have to travel light, work quickly yet still get quality images.

This book distills concepts and techniques I learned by trial and error over the last 10 years while photographing real estate in the Seattle area in an easy to read format with plenty of photo examples. Here's a summary by chapter:

• A detail description of the 10 Essentials of Real Estate Photography with examples
• How to choose equipment for real estate photography
• The basics of interior lighting
• How to fix common problems with a Photoshop, Photoshop Elements and Lightroom
• Guidelines for shooting the all important exterior shot
• Guidelines for shooting interiors
• How to create and use virtual tours effectively
• Analysis of important trends in real estate photography.

Who's This Book Written For?

• Realtors that shoot their own photos

• Real estate assistants that shoot for Realtors
• Professional real estate photographers

Tim Harris, Broker, Tradewinds Realty says:

"...I am recommending that all my salespeople purchase your book. It puts into words and pictures, everything they need to know about how to shoot a home..."

How This Book Will Make You Money
Realtors: It's a fact; good photography will reduce market time and increase net sales price. By using the techniques I present in this book listing agents will sell their listings faster for a higher price. This improved performance will bring you more business!

Photographers: Not all Realtors can or want to do their own photography. There is a rapidly expanding profession for photographers who specialize in doing real estate photography for Realtors. Even if you are already a photographer, shooting real estate requires some special equipment and techniques. This book shows you how to expand your photographic skills into the real estate business.

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