"This book contains an entire section devoted to 'real estate photography' challenges, includes plenty of examples, and even dives into (with examples) the benefits of using Photoshop vs. Photomatix vs. Photoshere, etc. for HDR.  Well worth the $20 on Amazon."

Jason Bennett

"The best $40 you will ever spend if you are into photography... Not necessarily exclusive about Architectural/Interiors but one can learn tons of stuff out of it and used it accordingly for their purpose. It's the main bible for me... very inspirational and hands on. I had second edition now I got the third edition."

Michael Asgian

"...this book is the Gold Standard for lighting..."

Strobist

"Lightroom to me is the biggest (and best) thing that has happened to work photographic workflow since I started shooting digital in 1999. The ability to fine tune images with sliders (works both with RAW and JPG) is awesome! I’m still spending time learning how to best use Lightroom and this book is one of my favorite resources for Lightroom information.

Scott writes in a light, entertaining and very readable style that is fun to read."

Also as of May 2007 Scott is THE number one selling technical book author on the planet in all categories of technical books. Which says something about the popularity of Photoshop, Digital Photography and Lightroom

Larry Lohrman

"There is a book that everyone in this genre/industry should read – The confused Photographers Guide to Spot Metering – by Farzad. I know that once a person truly understands how their spot meter works they will get better results. I shot probably 85% of my website images with nothing more than an accurate exposure and looking at the scene to see what was important in the light values. No speedlights … no strobes …. No reflectors …. NOTHING. Getting the windows is not everything ….. Conveying feeling is everything."

M.James Northen

"Photographing Architecture And Interiors by Julius Shulman. Shulman, who is now in his 90’s, has photographed for many of the great American architects of the last 70 years. In particular Shulman’s clients were architects like Richard Neutra, Raphael Soriano and Frank Lloyd Wright. Shulman is kind of the Edward Weston of Architectural photography. Frank Lloyd Wright said Shulman was the best architectural photographer that he had ever worked with. How’s that for an endorsement?

If you are serious about photographing Architecture this is a book you should spend some time with. Shulman may well be the greatest living Architectural photographer."

Larry Lohrman

"Yesterday I got a copy of Interior Photography by Eric Roth. I think it’s the best book I’ve seen on interior photography. All the books on interior photography I’ve found (including this one) are by professional photographers that make their living shooting for magazines. This is, in a way very different than shooting for real estate marketing. Yet most of the photographic problems are the same.

I find the advice on lighting and use of photo editing very applicable to real estate photography. Eric Roth gives an example of burned-out windows that he solves with multiple exposures and Photoshop. In a section called “The Precepts of Good Lighting” he says, “As with and artistic endeavor, there are many styles of lighting. The only rule is: Don’t look for rules to follow because there are none! In fact, someone who thinks there are steadfast rules is probably too limited in his or her approach…”

Another interesting aspect of interior photography that this book goes into is that professional photographers may times work with what Roth calls a “stylist”. I’d heard this term use by other professional interior photographers but never understood exactly what was meant. “Styling” is what real estate people call “staging”. Most professional interior shoots involve having a “stylist” bring in props and furniture to make a photo look good. Of coarse the difference is that in real estate the “styling” stays in place until the home sells. I always enjoy shooting a home that has been will staged either by a savvy homeowner or a professional stager."

Larry Lohrman

"I highly recommend John Harrington’s new book, “Best Business Practices for Photographers.” Though it’s aimed more towards the established editorial/advertising/commercial photographer, there is tons of great stuff for RE shooters as well. Harrington is a real-deal pro photographer. Especially revealing and informative are the book’s many “case studies” covering a wide variety of topics where Harrington includes actual contracts and e-mail conversations with clients. His pricing policies and thoughts on getting paid what you deserve are enlightening. Example: instead of charging late payment fees, he charges them up front and then discounts the client if they pay within 30 days. There are lots of little clever, but important, negotiating strategies like this in the book."

Aaron Leitz