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Photography for Real Estate

Tips and techniques for photographing interiors. Intended for Realtors and people who photograph homes and interiors for marketing purposes using compact digital Digicams or digital SLRs.

Saturday, November 12, 2005

Beware of Java Virtual Tours

In late 2003 we had a number of our listing clients that complained they couldn't see the Java Virtual Tours I did for marketing their homes. After asking questions and doing some research I discovered the reason was they didn't have Java installed on their PC.

I had assumed that Java was installed on most PCs. Apparently not! My personal survey of home buyers and sellers that try to view my Java Virtual Tours during 2003 and 2004 indicated that about 40% of PCs don't have Java installed.

The other fact I discovered is that even now (late 2005) PCs at Microsoft and PCs owned by Microsoft employees usually do not have Java installed. To understand why you need to understand that in the "Tech world" technologies get raised to the level of religious ideologies and Java is considered "un-clean" at Microsoft. Therefore they choose not to use it. So, if you are a Seattle eastside Realtor who is marketing to Microsoft buyers better not depend on Java virtual tours!

These facts convinced me to move to Flash for my virtual tours. The Flash technology comes standard on virtually every PC on the planet. The the technical controversy and confusion surrounding Java does not effect Flash. The down side is that Flash is slower and has lower quality images. But I've never found a potential home buyer that couldn't see a Flash tour.

1 Comments:

At 11:44 PM, Anonymous said...

I believe the only reason you are seeing more Flash than Java is because of the idiot emails that get passed around link to stupid cartoons driven with Flash. I absolutely hate Flash intros on websites and click them off as soon as possible. Regardless, I would argue that more people would have Java than Flash, or at least that was the case a couple of years ago.

 

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